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How will a website do anything for my business?
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It allows your customers convenient, full time access to an additional facet of
your business. It acts to increase your business's exposure. It can educate your
customers for virtually no cost.
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How much monitoring and work will this website require on my part?
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Depending on how you want your website to function, monitoring time will vary. For
example you might like to have a 'question or suggestion box' giving your customers
access to your business's resources which would obviously require monitoring time
on your part. You might also like to run changing 'specials' which would require
updates to the site. This would be similar to updating an ad that you run in a
local paper. Your site can also just act as an information vehicle for your customer
base which would require no monitoring at all. This would be using the website as
a kind of extensive 'billboard' that can have simple things like your logo to ALL the
services and products that you can provide. The work involved with respect to
keeping the website functioning well and up to date can be taken care of entirely
by Morphix. If you feel that you are computer literate enough to do this you can
save some monthly fees by doing this work by yourself.
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What is the website going to cost me every month?
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There is no simple answer for this because it really depends on the extensiveness
and frequency of reprogramming the website. The more frequently that the site
will be changed the higher the monthly costs. For example, if you need to change
the site monthly because you have monthly specials, this will cost more than if
the information on the site does not change but once a year. The monthly 'hosting'
fee is related to how much space your site uses as well as how much traffic is at
your site.
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How do I make people aware that my business has a website?
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For the people who are looking for you on the internet, this is accomplished with
the registration of your site with the many search engines. Morphix takes care of
this registration process for you when the site is designed. Additionally, through
all the various literature that you have; correspondence with your customers,
signs, letterhead, business cards, etc. the website's existence (URL) should be
advertised.
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How do I track business that comes from the website?
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As with any marketing venture it is important to track how effective your site is
achieving the desired goals. Statistics are available to see how many people are
visiting your site and where they are actually going. You can use some other
tried and true ways of tracking for example offering a discount for web shopping
customers. There are many other ways to accomplish this also.
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How do you make a website interesting enough so that people well read it?
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As with any advertising, making your site unique, informative, creative,
attractive and current will make your site relevant enough so that your
customers will not only read it but will make sure that their friends go their
as well.
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How do you keep people coming back to my website?
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Continual updates to keep your site current is the best way to keep people coming
back to your site. Offering appropriate incentives on your website is another
way to keep people coming back. Of course, designing a smooth running and
intuitive site is vital to keep people at your site. This responsibility will be
taken care of by Morphix!
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